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We first opened up our store at Andra Långgatan in Gothenburg, Sweden, in the summer of 2004. Back then our product focus was mainly imported rap mixtapes and streetwear from the US. Today, many lifestyles, trends and thoughts later, we are proud to have developed into one of Scandinavia´s top sneaker destinations. Since day one our aim has always been to provide our customers with what we personally consider the best and most relevant in contemporary sneaker and street related fashion. If you´re in the city, please come visit us!