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What started in 2008 in a small store at Friedensplatz in Darmstadt, grew over the years to one of the dominating online stores in the sneaker and streetwear sector.
Seven years after the opening of the first store, Asphaltgold was extended by the AGC store in the middle of Darmstadt’s city center. The new opening represented a concept store with a focus on sneakers and contemporary streetwear and comprehensively depicted the transformation of sneaker culture into the fashion world. Until spring 2020, both stores were managed in Darmstadt, to then transform the AGC store into a large Asphaltgold store. Since 2008, Asphaltgold has combined aesthetic and contemporary fashion for diverse target groups with the fundamental values of sneaker culture in the heart of the Rhine-Main area.